Marketing decision making : Analytic framework and cases / William F. O'Dell... [et.al.]
By: O'dell, William F [et al].
Publisher: Cincinnati South-Western Pub. Co. 1984Edition: 3rd ed.Description: vi, 461 p.ISBN: 538195207.Subject(s): Marketing-decision makingDDC classification: 658.802| Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
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Books in Stacks (S)
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Engineering Library Science & Technology | S | 658.802 MAR (Browse shelf) | Available | ENG | 253418 |
Includes index.
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