KOTLER, Philip
Marketing management: analysis, planning, implementation, and control /[by] Philip Kotler - 8th ed - New Delhi Prentice-Hall 1996 - xxix, 801 p.
Includes index.
8120308778
Marketing management
658.8 / KOT
Marketing management: analysis, planning, implementation, and control /[by] Philip Kotler - 8th ed - New Delhi Prentice-Hall 1996 - xxix, 801 p.
Includes index.
8120308778
Marketing management
658.8 / KOT