000 -LEADER |
fixed length control field |
00519nam a2200181Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220527150701.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180712s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8120308778 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Author Mark |
KOT |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
KOTLER, Philip |
245 ## - TITLE STATEMENT |
Title |
Marketing management: analysis, planning, implementation, and control |
Statement of responsibility, etc. |
/[by] Philip Kotler |
250 ## - EDITION STATEMENT |
Edition statement |
8th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Delhi |
Name of publisher, distributor, etc. |
Prentice-Hall |
Date of publication, distribution, etc. |
1996 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxix, 801 p. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |