Engel, James F.
Promotional strategy: managing the marketing communications process / [by] James F.Engel, Martin R.Warshaw, Thomas C.Kinnear - 7th ed. - Boston Irwin 1991 - xxv, 753 p.- - Irwin series in marketing .
Includes index.
256082049
Marketing-Advertising
658.82 / ENG
Promotional strategy: managing the marketing communications process / [by] James F.Engel, Martin R.Warshaw, Thomas C.Kinnear - 7th ed. - Boston Irwin 1991 - xxv, 753 p.- - Irwin series in marketing .
Includes index.
256082049
Marketing-Advertising
658.82 / ENG