Promotional strategy: managing the marketing communications process / [by] James F.Engel, Martin R.Warshaw, Thomas C.Kinnear
By: Engel, James F.
Contributor(s): Warshaw, Martin, R [Author]
| Kinnear, Thomas, C [Author].
Series: Irwin series in marketing. Publisher: Boston Irwin 1991Edition: 7th ed.Description: xxv, 753 p.-.ISBN: 256082049.Subject(s): Marketing-AdvertisingDDC classification: 658.82
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.82 ENG (Browse shelf) | Available | 121387 |
Includes index.
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