Caples, John
Tested advertising methods / John Caples; revised by Fred E.Hahn; foreword by David Ogilvy - 5th ed. - New Jersey Pearson 1997 - xxvi, 278 p.
9780130957016
Advertising- methods
659.13 / CAP
Tested advertising methods / John Caples; revised by Fred E.Hahn; foreword by David Ogilvy - 5th ed. - New Jersey Pearson 1997 - xxvi, 278 p.
9780130957016
Advertising- methods
659.13 / CAP