000 -LEADER |
fixed length control field |
00567nam a2200205Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221109144252.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
221109b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780130957016 |
041 ## - LANGUAGE |
Language of text/sound track |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.13 |
Author Mark |
CAP |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Caples, John |
245 ## - TITLE STATEMENT |
Title |
Tested advertising methods / |
Statement of responsibility, etc. |
John Caples; revised by Fred E.Hahn; foreword by David Ogilvy |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Jersey |
Name of publisher, distributor, etc. |
Pearson |
Date of publication, distribution, etc. |
1997 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvi, 278 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising- methods |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
143494 |
Personal name |
Hahn, Fred E. |
Role |
Editor |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Reference (R) |