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Essentials of marketing: a global managerial approach (Record no. 14876)

000 -LEADER
fixed length control field 00560nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230726091804.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 72894822
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072297085 [CD]
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author Mark PER
DDC Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PERREAULT, William .D., Jr.
245 ## - TITLE STATEMENT
Title Essentials of marketing: a global managerial approach
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Irwin/McGraw-Hill
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 592 p.+CD-ROM.-
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Irwin/McGraw-Hill series in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books in Stacks (S)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Price Total Checkouts Full call number Accession Number Date last seen Date last checked out item type
        Management and Commerce Main Library e- Resources Section 2018-07-16 Asia Foundation donation 250.00   658.8 PER NB806 2021-08-11   CD - Use in Library (PR)
        Management and Commerce Main Library e- Resources Section 2018-07-13 Expographic 250.00   658.8 PER NB785 2021-08-11   CD - Use in Library (PR)
        Management and Commerce Management and Commerce Science & Technology 2018-07-13 Not Known 0.00 1 658.8 PER 159800 2022-11-29 2022-11-15 Books in Stacks (S)
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 Not Known 0.00   658.8 PER 159801 2018-07-16   Books in Stacks (S)
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