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Foundations of marketing / [by] M. Dale Beckman, David L. Kurtz, Louis E. Boone.

By: BECKMAN, M Dale | Kurtz, David L. | Boone, Louis E.
Publisher: Toronto Dryden 1992Edition: 5th ed.Description: xxi, 747 p.ISBN: 39227847.Subject(s): Marketing managementDDC classification: 658.8
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Item type Current location Collection Call number Status Date due Barcode
Books in Stacks (S) Books in Stacks (S) Management and Commerce
Science & Technology
S 658.8 BEC (Browse shelf) Available 134840
Books in Stacks (S) Books in Stacks (S) Management and Commerce
Science & Technology
S 658.8 BEC (Browse shelf) Available 150460

Includes glossary & index.

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