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From brand vision to brand evaluation: strategically building and sustaining brands / [by] Leslie de chernatony

Publisher: Oxford Butterworth-Heinemann 2001Description: xv, 293 p.ISBN: 750646144.Subject(s): ManagementDDC classification: 658

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658 DEC (Browse shelf)	Available		146628

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Includes index.

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