Normal view MARC view ISBD view

Advertising and promotion: an integrated marketing communications perspective / George E.Belch, Michael A.Belch

Series: The McGraw - Hill/ Irwin series in marketing. Publisher: New Delhi Tata McGraw-Hill 2004Edition: 6th ed.Description: xxvi, 779 p.ISBN: 72314451.Subject(s): Advertising | Sales promotion

DDC classification: 659.1

Tags from this library: No tags from this library for this title. Log in to add tags.

average rating: 0.0 (0 votes)

Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	659.1 BEL (Browse shelf)	Available		245955

Previous		No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	659.1 ADV ADVERTISING and Society: controversies and consequences	659.1 ADV ADVERTISING and economic behaviour	659.1 API விளம்பரம் ஓர் அறிமுகம்	659.1 BEL Advertising and promotion: an integrated marketing communications perspective	659.1 BEL Advertising and promotion: an integrated marketing communications perspective /	659.1 BEL Advertising and promotion: an integrated marketing communications perspective	659.1 BEL Advertising and promotion: an integrated marketing communications perspective /	Next

includes glossary and indexes

There are no comments for this item.

UOJ Online