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Advertising and Promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani

By: BELCH, George E | Belch, Michel, A | Purani, Keyoor.

Contributor(s): Belch, Michael A | Purani, Keyoor .

Publisher: New Delhi Tata McGraw-Hill 2007Edition: 7th ed.Description: xxxiii, 1075 p.ISBN: 70144966.Subject(s): Sales promotionDDC classification: 658.82

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Main Library Science & Technology	S	658.82 BEL (Browse shelf)	Available		186660
Books in Reference (R)	Management and Commerce Science & Technology	R	658.82 BEL (Browse shelf)	Available		186661

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