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Advertising and promotion: an integrated marketing communications perspective / [by]George E.Belch, Michael A.Belch

Series: The McGraw - Hill/ Irwin series in marketing. Publisher: Boston McGraw-Hill/ Irwin 2001Edition: 5th ed.Description: xx, 795 p.ISBN: 72314451.Subject(s): AdvertisingDDC classification: 659.1

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	659.1 BEL (Browse shelf)	Available		150571
Books in Stacks (S)	Management and Commerce Science & Technology	S	659.1 BEL (Browse shelf)	Available		150557

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iGlossary: p. G1-G13; Index: p. I1-I19

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