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Managing Brand Equity: Capitalizing on the value of a brand name

Publisher: New York The Free Press 1991Description: xiii, 299 p.ISBN: 29001013.Subject(s): ManagementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 AAK (Browse shelf)	Available		223810

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Previous	658.785 PET Logistics of a distribution system	658.785 SPE Administering the company warehouse and inventory function	658.788 GOW THE GOWER Handbook of Logistics and Distribution Management	658.8 AAK Managing Brand Equity: Capitalizing on the value of a brand name	658.8 AAK Marketing research	658.8 AAK Marketing Research	658.8 AAK Strategic market management	Next

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