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Marketing /[by] James L. Heskett

Publisher: New York Macmillan 1976Description: xiii, 610 p.ISBN: 23539402.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Reference (R)	Management and Commerce Science & Technology	R	658.8 HES (Browse shelf)	Available		67427
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 HES (Browse shelf)	Available		68975

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Includes appendixes and index.

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