Marketing research: an applied orientation
By: MALHOTRA, Naresh K.
Publisher: New Delhi Prentice-Hall 2005Edition: 4th ed.Description: xxix, 713 p.+ CD-ROM.ISBN: 8120327446.Subject(s): Marketing researchDDC classification: 658.83| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.83 MAL (Browse shelf) | NB814 | Available | 158190 | |
CD - Use in Library (PR)
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Main Library e- Resources Section | PR | 658.83 MAL (Browse shelf) | 158190 | Not for loan | NB814 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: S Close shelf browser
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| 658.83 KAD Guerrilla marketing research | 658.83 KEN Marketing research in action | 658.83 MAC Contemporary marketing research | 658.83 MAL Marketing research: an applied orientation | 658.83 MAR The Marketing research guide | 658.83 MER Implementable marketing research | 658.83 MOW Consumer Behavior |
Include Index,Notes, Appendix
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