Principle of marketing / [by] Philip Kotler
By: KOTLER, Philip.
Publisher: London Prentice Hall 1986Edition: 3rd ed.Description: xxiv, 774 p.ISBN: 137018304.Subject(s): Marketing managementDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Reference (R) | Management and Commerce Science & Technology | R | 658.8 KOT (Browse shelf) | Available | 121185 |
Includes appendixes, glossary and index.
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