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SERVICES marketing: integrating customer focus across the firm

By: Zeithaml, Valarie A.

Publisher: New Delhi McGraw Hill Education 2015Edition: 6th ed.Description: xxxii, 711 p.ISBN: 9781259026812.Subject(s): MarketingDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Reference (R)	Main Library Science & Technology	R	658.8 SER (Browse shelf)	Available		240423
Books in Reference (R)	Management and Commerce Science & Technology	R	658.8 SER (Browse shelf)	Available		240424

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Previous	658.8 HOF Essentials of services marketing: concepts, strategies & cases	658.8 KOT Marketing management	658.8 MAL Marketing research: an applied orientation	658.8 SER SERVICES marketing: integrating customer focus across the firm	658.800973 BER Marketing and American consumer culture : a cultural studies analysis	658.812 KUM Customer relationship management: concepts and cases	658.84 INT INTERNET marketing: building advantage in the networked economy /	Next

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SERVICES marketing: integrating customer focus across the firm

By: Zeithaml, Valarie A.

Browsing Main Library Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser