Strategic market management / by David A. Aaker
By: AAKER, David A.
Publisher: New York John Wiley 2003Edition: 6th ed.Description: xiv, 338 p.ISBN: 9971513900.Subject(s): Marketing-managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 AAK (Browse shelf) | Available | 245940 | |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 AAK (Browse shelf) | Available | 152269 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: S Close shelf browser
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| 658.8 AAK Marketing Research | 658.8 AAK Strategic market management | 658.8 AAK Strategic market management | 658.8 AAK Strategic market management / | 658.8 AAK Marketing research | 658.8 AAK Strategic market management | 658.8 AAK Strategic market management |
Includes appendix & index
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