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The new strategic brand management: creating and sustaining brand equity long term

Publisher: London Kogan page 2004Description: xiv, 497 p.ISBN: 8175542918.Subject(s): Brand name productsDDC classification: 658.827

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.827 KAP (Browse shelf)	Available		156775

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Previous	658.8213 RAO The new science of marketing: state-of-the art tools for anticipating and tracking the market forces that will shape your company's future	658.827 AAK Brand portfolio strategy: creating relevance, differentiation, energy, leverage, and clarity	658.827 CRA The real power of brands: making brands work for competitive advantage	658.827 KAP The new strategic brand management: creating and sustaining brand equity long term	658.83 ADV ADVANCED methods of marketing research	658.83 AND Cheap but good marketing research	658.83 AUS Australian marketing research	Next

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