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Brand management: research, theory and practice

By: Heding, Tilde | Knudtzen, Charlotte, F | Bjerre, Mogens.

Publisher: London Routledge 2016Edition: 2nd ed.Description: xiv, 307 p.ISBN: 9781138804692.Subject(s): Branding (marketing)DDC classification: 658.827

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Reference (R)	Management and Commerce Science & Technology	R	658.827 HED (Browse shelf)	Available		275615
Books in Reference (R)	Management and Commerce Science & Technology	R	658.827 HED (Browse shelf)	Available		252357

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Previous	658.82 BEL Advertising and Promotion : an integrated marketing communications perspective /	658.82 LEV Guerrilla marketing goes green: Winning Strategies to Improve You Profits and your Planetd	658.82 VEE Gravitational marketing : the science of attracting customers /	658.827 HED Brand management: research, theory and practice	658.827 HED Brand management: research, theory and practice	658.827 LAN Greener products : the making and marketing of sustainable brands	658.827 STR Strategic brand management : building, measuring, and managing brand equity	Next

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Brand management: research, theory and practice

By: Heding, Tilde | Knudtzen, Charlotte, F | Bjerre, Mogens.

Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser