Marketing orientation in emerging economies with special reference to experiential marketing in food retailing outlets: A thesis submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy
By: Suja, S
.
Publisher: Chennai Anna University 2018Description: xx, 199 p.Subject(s): Branding (marketing) | Experiential marketingDDC classification: 658.827 SUJ
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books - Use in Library (PR)
|
Management and Commerce Science & Technology | PR | 658.827 SUJ (Browse shelf) | Not for loan | 274974 |
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