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Advertising and promotion: an integrated marketing communications perspective / George E.Belch, Michael A.Belch

by Belch George E | Belch, Michael, A.

Edition: 6th ed.Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (1).

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A study on promotional strategic transformation of fast moving consumer goods in Chennai city Thesis submitted in partial fulfillment for the Degree of Doctor of Philosophy

by Victoria, Alexander C.V.

Publisher: Chennai Bharath University 2014Availability: Items available for reference: Management and Commerce [Call number: 658.82 VIC] (1).

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