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1. Applications in basic marketing: clippings from the popular business press / [by] E.Jerome McCarthy, William D.Perreault., Jr.

by McCARTHY, E.Jerome | PERREAULT, William D., Jr [Author].

Publisher: Boston Irwin 1990Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

2. Basic Marketing : a marketing stratege planning approach

by PERREAULT, William D., Jr | Cannon, Joseph P | McCarthy, E.Jerome.

Edition: 16th ed.Publisher: Boston: McGraw-Hill, 2008Availability: Items available for loan: Management and Commerce [Call number: 658.8 PER] (1). Items available for reference: Management and Commerce [Call number: 658.8 PER] (1).

3. Essentials of marketing : a global-managerial approach / by] William D. Perreault., Jr., E.Jerome McCarthy

by PERREAULT, William D., Jr | McCarthy, E.Jerome.

Edition: 10th ed.Publisher: Boston McGraw-Hill 2006Availability: Items available for loan: Management and Commerce [Call number: 658.8 PER] (1). Items available for reference: Management and Commerce [Call number: 658.8 PER] (1).

4. Basic marketing: a marketing stratege planning approach

by PERREAULT, William D., Jr.

Publisher: Boston McGraw-Hill 2008Availability: No items available

5. Essentials of marketing: a global-managerial approach

by PERREAULT, William D., Jr.

Publisher: Boston McGraw-Hill 2006Availability: No items available

6. Essentials of marketing: a global-managerial approach

by PERREAULT, William D., Jr.

Publisher: Boston McGraw-Hill 2006Availability: No items available

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