Marketing management: a strategic approach with a global orientation / [by] Harper W.Boyd., Jr.,Orville C.Walker., Jr., Jean Claude Larreche
By: BOYD, Haper.W., Jr | Walker, Orville.C., Jr | Larreche, Jean Claude.
Series: Irwin series in marketing. Publisher: Chicago Irwin 1995Edition: 2nd ed.Description: xvi, 555 p.-.ISBN: 256125767.Subject(s): Marketing managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 BOY (Browse shelf) | Checked out | 29/11/2022 | 141408 |
Includes index.
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