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Promotional strategy /[by] James F.Engel, Hugh G.Wales, Martin R.Warshaw

by ENGEL, James F | Wales, Hugh G | Warshaw, Martin, R.

Edition: 3rd ed.Publisher: Illinois Richard D.Irwin 1975Availability: Items available for loan: Management and Commerce [Call number: 658.2 ENG] (1).

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Promotional strategy: managing the marketing communications process / [by] James F.Engel, Martin R.Warshaw, Thomas C.Kinnear

by Engel, James F | Warshaw, Martin, R [Author] | Kinnear, Thomas, C [Author].

Edition: 7th ed.Publisher: Boston Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.82 ENG] (1).

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