BEARDEN, William O. Ingram, Thomas N. Laforge, Raymond W.
Marketing: principles and perspectives / [by] William O. Bearden, Thomas N.Ingram, Raymond W.Laforge - 2nd ed. - Boston Irwin /McGraw-Hill 1998 - xxxvi, 615 p.- - Irwin/McGraw-Hill series in marketing .
Includes glossary& index.
256269076
Marketing management
658.8 / BEA
Marketing: principles and perspectives / [by] William O. Bearden, Thomas N.Ingram, Raymond W.Laforge - 2nd ed. - Boston Irwin /McGraw-Hill 1998 - xxxvi, 615 p.- - Irwin/McGraw-Hill series in marketing .
Includes glossary& index.
256269076
Marketing management
658.8 / BEA