000 -LEADER |
fixed length control field |
00673nam a2200217Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220330091437.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180712s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
256269076 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Author Mark |
BEA |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
BEARDEN, William O. |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Ingram, Thomas N. |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Laforge, Raymond W. |
245 ## - TITLE STATEMENT |
Title |
Marketing: principles and perspectives / |
Statement of responsibility, etc. |
[by] William O. Bearden, Thomas N.Ingram, Raymond W.Laforge |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston |
Name of publisher, distributor, etc. |
Irwin /McGraw-Hill |
Date of publication, distribution, etc. |
1998 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxvi, 615 p.- |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Irwin/McGraw-Hill series in marketing |
500 ## - GENERAL NOTE |
General note |
Includes glossary& index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |