Marketing: principles and perspectives / [by] William O. Bearden, Thomas N.Ingram, Raymond W.Laforge
By: BEARDEN, William O | Ingram, Thomas N | Laforge, Raymond W.
Series: Irwin/McGraw-Hill series in marketing. Publisher: Boston Irwin /McGraw-Hill 1998Edition: 2nd ed.Description: xxxvi, 615 p.-.ISBN: 256269076.Subject(s): Marketing managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 BEA (Browse shelf) | Available | 153127 |
Includes glossary& index.
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