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Essentials of marketing: a global managerial approach

Series: Irwin/McGraw-Hill series in marketing. Publisher: Boston Irwin/McGraw-Hill 2000Edition: 8th ed.Description: xxviii, 592 p.+CD-ROM.-.ISBN: 72894822; 0072297085 [CD].Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Copy number	Status	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 PER (Browse shelf)	NB785	Available	159800
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 PER (Browse shelf)	NB806	Available	159801
CD - Use in Library (PR)	Main Library e- Resources Section	PR	658.8 PER (Browse shelf)	159800	Not for loan	NB785
CD - Use in Library (PR)	Main Library e- Resources Section	PR	658.8 PER (Browse shelf)	159801	Not for loan	NB806

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Previous	658.8 PER PERSPECTIVES on marketing management	658.8 PER Applications in basic marketing : clippings from the popular business press /	658.8 PER Applications in basic marketing : clippings from the popular business press /	658.8 PER Essentials of marketing: a global managerial approach	658.8 PET A Preface to marketing management	658.8 PET A Preface to marketing management	658.8 PET Understanding consumer behavior /	Next

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