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Advertising management / Rajeev Batra,John G.Myers, David A.Aker

Publisher: New Delhi Pearson education 2004Edition: 5th ed.Description: xiii,754 p.ISBN: 8178087359.Subject(s): AdvertisingDDC classification: 659.1

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books in Reference (R)	Management and Commerce Science & Technology	R	659.1 BAT (Browse shelf)	Available		153177

Previous	No cover image available		No cover image available			No cover image available		Next
Previous	659 CAN Public relations: principles, cases and problems	659.1 ADV Advertising and promotions: an integrated brand approach	659.1 ARE Contemporary advertising /	659.1 BAT Advertising management /	659.1 CAP Tested advertising methods /	659.1 CAT விளம்பரமும் விற்பாண்மையும்=Advertisement & Salesmanship	659.1 DRE Creative advertising	Next

Includes index.

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