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Marketing decision making : Analytic framework and cases / William F. O'Dell... [et.al.]

Publisher: Cincinnati South-Western Pub. Co. 1984Edition: 3rd ed.Description: vi, 461 p.ISBN: 538195207.Subject(s): Marketing-decision makingDDC classification: 658.802

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Item type	Current location	Collection	Call number	Status	Notes	Date due	Barcode
Books in Stacks (S)	Engineering Library Science & Technology	S	658.802 MAR (Browse shelf)	Available	ENG		253418

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Previous	658.8 SCH Study guide to accompany Schewe and Smith Marketing concepts and applications	658.8 ZIK Exploring marketing research	658.802 FER Revenue disruption	658.802 MAR Marketing decision making : Analytic framework and cases	658.81 ALT Hacking sales: the ultimate playbook and tool guide to building a high velocity sales machine	658.81 DEA Data driven : how performance analytics delivers extraordinary sales results	658.81 SOL Proceedings of spie Solar hydrogen and nanotechnology III	Next

Includes index.

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